“most lengthy business books don’t have much of an engaging story to tell at all”
This is a quote from a recent post by Joe Wikert about the future of business books as a format for content. He argues that a lot of business books contain a lot of filler, and could be condensed down to 30-40 pages and still get the main points across. Combine this shortened version with digital, and you have something that Wikert calls a new product model that we might just see moving forward.
But let’s go back to the quote I posted up top. Is this true? If the “filler” stories are bad, then might the whole concept be too? This leaves me to wonder about the totality of an idea. If an idea is good, it should be good for 30, 40 or 300 pages in the hands of a smart thinker, good writer, and skilled editor. Wikert is definitely on to something, but there is also something to be said within this discussion about refining the quality of what is published, as well as how it’s published.